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1. Research and identify potential digital marketers through online platforms, referrals, and industry associations.
2. Review their portfolio and case studies to assess their experience and expertise in digital marketing.
3. Check their online presence and reputation through client reviews and testimonials.
4. Conduct interviews to gauge their communication skills, understanding of your business goals, and strategic approach to digital marketing.
5. Ask for references and follow up with previous clients to gather feedback on their performance and reliability.
6. Clearly define your expectations, budget, and timeline to ensure alignment with the digital marketer’s capabilities and availability.