Dreamforce has grown tremendously since its inception. It started in 2003 with around 1,000 attendees. At its 16th edition in 2018, more than 180,000 trailblazers are expected to turn up, making Dreamforce the world’s biggest tech event. At Dreamforce ‘18, ...

Traditionally, the success of sales depended on the ability of sales representatives to effectively deliver a proven pitch to a handful of prospects. However, in the current marketplace, this approach is increasingly becoming ineffective. Today, customers shape the reality of ...

Salesforce: What is Salesforce? This is the first question that pops up at someone’s mind when they hear it for the first time! When I heard it for the first time at the beginning of the year 2011, I thought ...