Web design refers to the process of creating visually appealing and functional websites. It involves the thoughtful arrangement of elements such as layout, colors, typography, images, and interactive features to ensure a positive user experience. A skilled web designer combines technical knowledge with creativity to craft websites that not only look aesthetically pleasing but also deliver seamless navigation and accessibility across different devices and browsers. Effective web design considers the target audience and business goals, aiming to engage visitors, convey information efficiently, and encourage desired actions, such as making a purchase or submitting a contact form. As technology and design trends evolve, web designers continuously adapt to stay relevant and provide users with modern, intuitive, and engaging digital experiences.