Microsoft Power BI vs. Google Data Studio

Are you looking for cutting-edge business intelligence and data visualization solutions? Microsoft Power BI and Google Data Studio are gaining pretty much momentum these days.

Both are of a kind where one allows you to create customized charts and reports in seconds while other one offers interactive charts with powerful business intelligence capabilities.

To get in-Depth knowledge on Power BI you can enroll for a live demo on Power BI online training

The following post provides a brief comparison between the two in regards to:

Ease of use
Complexity and integration
Reliability
Pricing

Business Intelligence

Business Intelligence (BI) is a group of architectures, techniques and activities. BI is a technology-driven process to transform raw information into useful information for analyzing and carrying out lucrative activities to assist corporate end consumers to execute their business plans for an expected SharePoint achievement.

BI has a direct effect on the strategic, tactical and operational business decisions of an organization. BI involves a broad range of tools, applications and methodologies to make a fact-based decision by following the below chronological steps on the data.

Gather the data from inner systems and external sources.
Prepare that data for analysis and run queries against it.
Create reports, dashboards, maps, graphs, charts, etc.
Make analytical results based on the data visualizations.

Importance of Business Intelligence

BI has a direct or indirect impact on a business’s operation and profitable decision.
BI’s primary goal is to possibly benefit business intelligence tools including accelerating and enhancing decision-making, optimizing internal business procedures, increasing operating effectiveness, driving fresh revenue, and gaining a competitive advantage over competitors.
It is generating KPI (Key Performance Indicators) based on historical data.
The BI systems help companies to identify market trends, identify & set benchmarks for various business processes and spot the business problems that need to address.Get more skills from Power BI training
BI data include historical data stored in a data warehouse, as well as fresh data collected as it is produced from source devices, allowing BI tools to have a data visualization for enhancing the data quality and supporting strategic & tactical decision-making processes without sparing its quality.
BI assists in identifying customer behavior and feedback, analyzing company performance with the past, optimizing company activities, identifying market trends and helping to address any business problems or issues.
Initially, data analysts and other IT experts who conducted analyzes and generated query results reports for company users used BI tools mainly. It can be used more and more nowadays not by enterprises but by SMEs (Small and Medium Enterprises).

BI Tools

The data discovery, which used to be restricted to the knowledge of sophisticated analytics experts, can now be done by everyone using these BI tools. These instruments offer perspectives into things like growth, solving pressing problems, collecting all data in one location, forecasting future results, and so much more.

There are many BI tools on the market and some of them are mentioned below. Keep in mind that these tools differ in robustness, integration capabilities, ease of use (from a technical point of view) and pricing.