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Recently heard about Heap which seems pretty cool, but I’m not sure if it would really be valuable, or simply another tool that I need to check. We are not at the point of using HubSpot/Marketo yet so Heap’s free plan could be a useful stopgap tool.
Do you use Heap? If so, what do you think?
If not, what analytics tool do you use and what are the pros/cons?
Google Analytics is a robust and widely used analytics platform, offering comprehensive insights into website and app performance. Its popularity stems from its free tier and integration with other Google services. However, alternative analytics platforms like Adobe Analytics and Matomo provide unique features, and the choice depends on specific business needs, privacy concerns, and budget considerations.